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Create CRM leads and trigger ad conversions on submissions

Automatically catch web submissions across Webhooks by Zapier and enrich CRM lead context with Zapier Tables, Zoho CRM, and Google Ads. Get instant lead creation and offline conversion tracking when new submissions arrive, hook payloads include contact details, or revenue-band data is presentβ€”so you can create qualified leads, route them to owners, and measure conversions without manual data entry.

How this automation accelerates qualified lead intake

When web submissions arrive without structured CRM fields, delays can block follow-up and obscure conversion reporting. This automation catches submission hooks, creates and enriches CRM leads, and sends offline conversion eventsβ€”so your team can act on qualified submissions fast.

  1. 1.Catch hook submission

    Integrate Webhooks by Zapier and web submission delivery to catch incoming payloads and to create a Zapier flow source.

    Webhooks by Zapieror swap with your favorite app
  2. 2.Create record in table

    Integrate Zapier Tables and data mapping tools to create a record and to store contact and revenue-band fields.

    Zapier Tablesor swap with your favorite app
  3. 3.Filter qualifying submissions

    Integrate Filter by Zapier and rules logic to continue only for qualifying revenue-band and business-age thresholds.

    Filter by Zapieror swap with your favorite app
  4. 4.Create Zoho CRM lead

    Integrate Zoho CRM and lead assignment rules to create a lead with mapped contact, revenue-band, and time-in-business data.

    Zoho CRMor swap with your favorite app
  5. 5.Send offline conversion

    Integrate Google Ads and conversion tracking to send offline conversion events using phone and email identifiers.

    Google Adsor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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