1.Catch Hook event and map lead fields
Integrate Webhooks by Zapier and debugging tools to map lead payloads to lead fields and capture raw input to aid debugging.
When partner lead payloads hit your Webhooks by Zapier catch hook, manual entry slows handoffs and causes missing fields. This automation finds and enriches lead data, creates an Airtable CRM record, and registers submission statusβso your team can keep pipelines moving.
Integrate Webhooks by Zapier and debugging tools to map lead payloads to lead fields and capture raw input to aid debugging.
Integrate Zapier Tables and database search tools to find an existing Leads record by unique lead id or continue when no match is found.
Integrate Zapier Tables and enrichment lookups to retrieve qualification labels and partner details by lead id and partner identifier.
Integrate Airtable and CRM field mapping to create a CRM record using source lead fields, enrichment variables, and partner details.
Integrate Sub-Zap by Zapier and workflow logging tools to register submission status and distribution metadata with success or error.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.