1.Detect new form submissions
Integrate Gravity Forms and form builders to catch new submission payloads and to route contact and attribution inputs for lead creation.
Create CRM lead and log landing form submissions
Automatically detect new form submission payloads across Gravity Forms and ServiceTitan. Create CRM leads and update attribution details and log submissions when new form submission, lead details submitted, or attribution fields submittedβso you can reduce manual data entry, protect handoffs, and speed lead follow-up.
How this automation speeds up your CRM lead intake
When new form submissions hit Gravity Forms, delays can leave leads uncreated and attribution untracked. This automation normalizes contact details and creates leads and attribution, and logs each submission in Google Sheetsβso your team can respond faster.
Gravity Formsor swap with your favorite app
2.Normalize phone and email
Integrate Formatter by Zapier and data formatting tools to normalize phone to E.164 and email case to standardize contact fields.
Formatter by Zapieror swap with your favorite app
3.Create CRM lead record
Integrate ServiceTitan and CRM lead records to map name, email, phone, and address summary to create a lead in your CRM.
ServiceTitanor swap with your favorite app
4.Create lead attribution record
Integrate ServiceTitan and CRM attribution tools to map landing page, referrer, and UTM fields to create attribution for that lead.
5.Log submission row in sheet
Integrate Google Sheets and spreadsheet tracking tools to add an entry row with contact and concatenated attribution to log every submission.
Google Sheetsor swap with your favorite app
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Explore all CRM data entry automations
Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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