1.Monitors new form submission
Integrate Webhooks by Zapier and web form collectors to parse the payload and expose submission fields for downstream automation.
Create CRM deals from website lead form submissions
Automatically catch website form payloads across Webhooks by Zapier and Gmail and Pipedrive. Send internal summaries and create or link CRM people and deals when submissions arrive or key fields changeβso you can speed lead intake, protect pipeline accuracy, and reduce manual data entry without reporting.
How this automation accelerates your deal entry
When new website form payloads arrive, delays can leave leads unqualified in your pipeline. This automation catches submissions, sends internal summaries, creates people, and opens dealsβso your team can respond faster to new demand.
Webhooks by Zapieror swap with your favorite app
2.Sends internal summary email
Integrate Gmail and email routing tools to send an internal summary email so stakeholders act on each submission quickly.
Gmailor swap with your favorite app
3.Finds or creates person
Integrate Pipedrive and CRM lookup tools to find by email, then create a new person when no match is found.
Pipedriveor swap with your favorite app
4.Creates deal from submission
Integrate Pipedrive and CRM pipeline tools to create a deal, map pet attributes to fields, and link it to the person.
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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