1.Detect new lead
Integrate Facebook Lead Ads and lead intake tools to route details into your workflow for immediate lead capture.
Create CRM deal and log new lead record instantly
Automatically create CRM organization, person, and deal records across Pipedrive and Google Sheets when Facebook Lead Ads reports a new lead. Automatically create and update records and notify salesβso you can create organizations, create deals, and log submissions without manual data entry.
How this automation accelerates lead follow-up
When new leads arrive from Facebook Lead Ads, delays can stall outreach and handoffs. This automation sends sales notifications, creates Pipedrive organization and person records, creates the deal, and adds a Google Sheets rowβso your team can follow up faster.
Facebook Lead Adsor swap with your favorite app
2.Sends lead notification email
Integrate Gmail and email templates to send a notification and map lead fields into the message body.
Gmailor swap with your favorite app
3.Creates organization record
Integrate Pipedrive and CRM organization tools to create an organization and capture company context from metadata.
Pipedriveor swap with your favorite app
4.Creates person contact
Integrate Pipedrive and contact management tools to create a person and link it to the organization.
5.Creates deal record
Integrate Pipedrive and deal tracking tools to create a deal in the configured capture stage with tags.
6.Adds lead row to sheet
Integrate Google Sheets and reporting systems to append a row with timestamps and campaign metadata for shared tracking.
Google Sheetsor swap with your favorite app
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Explore all CRM data entry automations
Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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