1.Detects new form submissions
Integrate WS Form and data capture tools to detect new submissions to start the lead creation flow.
Create CRM deal and add subscriber from web form
Automatically turn WS Form submissions into tracked CRM deals and subscribed contacts across Zapier Tables, Bitrix24 CRM, and Mailchimp. Create and update leads instantly when submissions arrive, so you can qualify, route, and segment without manual data entry.
How this automation creates ready-to-work leads
When new form submissions arrive without CRM entry, leads stay untracked and campaigns miss their window. This automation creates lead records, searches and creates contacts, then builds deals and adds subscribersβso your team can follow up faster.
WS Formor swap with your favorite app
2.Creates lead table record
Integrate Zapier Tables and CRM data mapping tools to create a leads row from submission fields.
Zapier Tablesor swap with your favorite app
3.Searches contact by email
Integrate Bitrix24 CRM and contact lookup workflows to match submitter emails to existing contact IDs.
Bitrix24 CRMor swap with your favorite app
4.Creates contact when no match
Integrate Bitrix24 CRM and contact onboarding tools to create a new contact when email lookup misses.
5.Creates linked CRM deal
Integrate Bitrix24 CRM and deal routing tools to create a deal linked to the contact and map source fields.
6.Adds or updates subscriber
Integrate Mailchimp and audience segmentation tools to upsert the subscriber, apply tags, and assign the audience.
Mailchimpor swap with your favorite app
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Explore all CRM data entry automations
Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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