1.Triggers on new form submission
Integrate WS Form and form capture tools to route submission fields to your workflow for new lead intake.
Create CRM deal and add subscriber from form
Automatically capture new form submissions across WS Form, Zapier Tables, Formatter by Zapier, Bitrix24 CRM, and Mailchimp. Create and update when new submission, email provided, or UTM taggedβso you can log intake records, create deals, and update subscribers without manual reporting.
How this automation accelerates new lead follow-up
When new form submissions arrive but intake is manual, leads can be missed and deals can stall. This automation captures each submission, logs it in Zapier Tables, formats the timestamp, creates contacts and deals in Bitrix24 CRM, and adds or updates subscribers in Mailchimpβso your team can respond fast.
WS Formor swap with your favorite app
2.Creates intake record
Integrate Zapier Tables and mapping tools to create an intake row for each submission reference and UTM.
Zapier Tablesor swap with your favorite app
3.Formats submission date
Integrate Formatter by Zapier and analytics formatting tools to convert the submission timestamp to a CRM-ready date.
Formatter by Zapieror swap with your favorite app
4.Creates contact and deal
Integrate Bitrix24 CRM and CRM record tools to find or create a contact, then create a deal linked to it.
Bitrix24 CRMor swap with your favorite app
5.Adds or updates subscriber
Integrate Mailchimp and marketing list tools to add the contact, update subscriber details, and apply source and campaign tags.
Mailchimpor swap with your favorite app
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Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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