1.Captures new submission payload
Integrate Fillout Forms and form processing tools to capture submission data fields to trigger lead record creation.
Create CRM company, contact, and deal from forms
Automatically capture Fillout Forms submissions across Bigin by Zoho CRM. Get instant enrichment when submission arrives, lead details submitted, or visit request submittedβso you can enrich addresses, create company records, and open qualified deals without manual data entry.
How this automation qualifies every new lead
When new form submissions are left unmanaged, sales ops lose time and leads stall before they reach the CRM. This automation captures submissions, reverse geocodes addresses, and creates company, contact, and deal recordsβso your team can act immediately.
Fillout Formsor swap with your favorite app
2.Formats a street-level address
Integrate AI by Zapier and geocoding tools to reverse geocode coordinates and output a formatted address field.
AI by Zapieror swap with your favorite app
3.Creates a company record
Integrate Bigin by Zoho CRM and CRM data mapping to create the company record with address, phone, notes, and geocoordinates.
Bigin by Zoho CRMor swap with your favorite app
4.Creates a linked contact
Integrate Bigin by Zoho CRM and contact matching tools to create the contact and link it to the company ID.
5.Creates a qualified deal
Integrate Bigin by Zoho CRM and pipeline configuration tools to create a deal tied to the contact with the right stage and dates.
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Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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