1.Catches webhook payload
Integrate Webhooks by Zapier and webhook mapping to capture incoming fields to create CRM-ready variables.
Create contact, company and deal from webhook
Automatically catch incoming webhook payloads across Webhooks by Zapier, Delay by Zapier, Formatter by Zapier, and HubSpot. Create and update when webhook payloads arrive, close timestamps get mapped, or contacts matchβso you can create contact records, create deal records, and associate deals to contacts without manual data entry.
How this automation creates deal and contact records
When a new closed sales payload arrives, missing or mismatched CRM entries can slow follow-up and reporting. This automation maps webhook fields, delays and formats timestamps, then finds contacts and creates or updates contacts and dealsβso your team can act immediately.
Webhooks by Zapieror swap with your favorite app
2.Pauses for 5 minutes
Integrate Delay by Zapier to pause execution so upstream processing finishes before record creation.
Delay by Zapieror swap with your favorite app
3.Formats close date
Integrate Formatter by Zapier and date parsing tools to format the source timestamp to CRM closedate format.
Formatter by Zapieror swap with your favorite app
4.Finds contact by email
Integrate HubSpot and CRM search tools to look up a contact by email and return contact ID for association.
HubSpotor swap with your favorite app
5.Creates or updates contact and deal
Integrate HubSpot and CRM record tools to create or update the contact, create the deal, and associate both.
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Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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