1.Catches booking payload
Integrate Webhooks by Zapier and webhook handling tools to catch hook payloads and route the workflow to lead creation.
When booking payloads land in separate systems, manual CRM entry can delay follow-up and stall pipeline momentum. This automation waits briefly, creates or finds leads, updates opportunities and marketing records, and notifies your teamβso you can act fast.
Integrate Webhooks by Zapier and webhook handling tools to catch hook payloads and route the workflow to lead creation.
Integrate Delay by Zapier and automation timing controls to wait briefly so booking payload data finalizes before processing.
Integrate Close and contact data tools to search by phone then email and map booking fields into CRM contacts.
Integrate Close and CRM opportunity tools to map booking status to the demo stage, set value, and assign owner.
Integrate LeadConnector and marketing pipeline tools to add or update the opportunity and apply a booked demo tag.
Integrate Slack and team messaging tools to post booking details, include the assigned owner, and share the CRM lead link.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.