1.Catch subscription webhook payload
Integrate Webhooks by Zapier and webhook receivers to receive the subscription payload to create the workflow context.
Create and update CRM deals from subscription events
Automatically convert subscription webhook payloads into HubSpot deal and contact updates across Webhooks by Zapier, Formatter by Zapier, and HubSpot. Create and update records when subscription activated, cancellation event, or failed paymentβso you can standardize amounts, format activation dates, and keep contacts associated without manual data entry.
How this automation accelerates CRM deal updates
When incoming subscription payloads arrive, delayed CRM data entry can slow sales visibility. This automation formats subscription values and dates, then finds or creates deals and associates contactsβso your team can trust updated deal records.
Webhooks by Zapieror swap with your favorite app
2.Convert subscription price to amount
Integrate Formatter by Zapier, number tools, and currency rules to convert cents into standard amounts to calculate deal amount.
Formatter by Zapieror swap with your favorite app
3.Format activation date
Integrate Formatter by Zapier and date tools to format the activation timestamp into your CRM date format to set created date.
4.Find or create a deal
Integrate HubSpot and CRM record lookup to find deals by subscription identifier or create a new one to upsert deal fields.
HubSpotor swap with your favorite app
5.Find or create and associate contact
Integrate HubSpot and CRM contact lookup to find or create a contact by email and associate it to the deal to improve visibility.
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Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
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