1.Captures incoming contact submission
Integrate Webhooks by Zapier and form payload handling tools to receive the raw website contact submission data to create a lead intake event.
Create and assign new store leads to sellers immediately
Automatically catch incoming website contact submissions across Webhooks by Zapier, Filter by Zapier, Code by Zapier, Pipedrive, and Mailchimp Transactional. Create and assign new store leads to sellers immediatelyβso you can deduplicate contacts, create deals, and send acknowledgements without manual CRM entry.
How this automation accelerates store lead follow-up
When incoming website contact submissions land, delays can leave store leads unowned and deals uncreated. This automation catches submissions, deduplicates and assigns sellers, creates Pipedrive deals, and sends email acknowledgementsβso your team can follow up fast.
Webhooks by Zapieror swap with your favorite app
2.Filters out honeypot submissions
Integrate Filter by Zapier and data validation tools to honeypot filter submissions to pass only qualifying lead records forward.
Filter by Zapieror swap with your favorite app
3.Deduplicates contacts and assigns owner
Integrate Code by Zapier and deduping logic tools to check phone then email, create person or organization, and pick the next seller.
Code by Zapieror swap with your favorite app
4.Creates a deal record
Integrate Pipedrive and CRM pipeline tools to create a deal and set owner, pipeline stage, and deal title from the lead data.
Pipedriveor swap with your favorite app
5.Sends acknowledgement email
Integrate Mailchimp Transactional and email template tools to send an acknowledgement template to the submitter email with deal reference.
Mailchimp Transactionalor swap with your favorite app
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Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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