1.Monitor incoming POST payloads
Integrate Webhooks by Zapier to capture a submission ID and extract lead fields for deduping and enrichment.
Add website webhook leads to CRM for marketing ops
Automatically catch incoming POST webhook submissions across Webhooks by Zapier and Lofty. Create and update CRM lead records when webhook payloads arrive, email or phone is present, or duplicates are filteredβso you can enrich contacts, capture attribution tags, and follow up without manual data entry.
How this automation captures webhook lead attribution
When incoming POST payloads arrive, delayed CRM entry can break nurture timing and attribution. This automation captures submission details and deduplicates records and creates Lofty leads and forwards lead IDs and tagsβso your team can improve campaign follow-up.
Webhooks by Zapieror swap with your favorite app
2.Filters qualifying lead submissions
Integrate Filter by Zapier to require email or phone and drop obvious duplicates using submission or email match.
Filter by Zapieror swap with your favorite app
3.Creates CRM lead records
Integrate Lofty to create lead records by mapping contact details, source tags, and mailing address into CRM fields.
Loftyor swap with your favorite app
4.Posts lead IDs to tracking
Integrate Webhooks by Zapier to post the created lead ID and tags to an external tracking endpoint for attribution.
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Explore all CRM data entry automations
Eliminate manual CRM updates with automated record capture, field mapping, and contact creation
Set up in minutes
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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