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Add or update form applicants as CRM leads

Automatically capture new form entries across Typeform and Formatter by Zapier. Create and update CRM leads when applicant details submit, emails are matched, or cleaned phones missβ€”so you can standardize contacts, find leads, and add the right records without manual data entry.

How this automation creates clean CRM leads

When new form entries hit Typeform, delays can slow outreach and cause leads to be missed. This automation captures submission payloads, standardizes phone numbers, and finds or creates leads in your CRMβ€”so your team can respond faster.

  1. 1.Captures new form submission

    Integrate Typeform and form capture tools to extract each new entry payload for lead processing.

    Typeformor swap with your favorite app
  2. 2.Standardizes submitted phone numbers

    Integrate Formatter by Zapier and phone parsing tools to standardize phone numbers and map fields for matching.

    Formatter by Zapieror swap with your favorite app
  3. 3.Finds existing lead in Close

    Integrate Close and CRM search tools to find a lead by email first and by cleaned phone next.

    Closeor swap with your favorite app
  4. 4.Creates lead when no match

    Integrate Close and lead record tools to create a new lead and primary contact with source tagging.

    Closeor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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