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Add new form applicants to CRM and tag list

Automatically monitor new form entries from Typeform across Kit, Close, Code by Zapier, and Slack. Create and update when new applicant submits form, email is captured, or opt in is checkedβ€”so you can tag contacts, keep CRM records current, and notify sales without manual data entry.

How this automation accelerates CRM follow up

When new form applicants land in Typeform, delays can cause missed deals and messy CRM records. This automation adds tags and updates lead data in Close, then notifies your team for fast follow-upβ€”so your pipeline stays current.

  1. 1.Detect new form entry

    Integrate Typeform, webhook delivery, and CRM intake tools to detect new form submissions for lead entry

    Typeformor swap with your favorite app
  2. 2.Add tag to subscriber

    Integrate Kit, subscriber mapping, and metadata fields to add or update subscriber tags for each submission

    Kitor swap with your favorite app
  3. 3.Find lead by email

    Integrate Close, email matching, and CRM lookup tools to find the lead record by submission email

    Closeor swap with your favorite app
  4. 4.Select next lead owner

    Integrate Code by Zapier, round robin logic, and lead routing rules to choose an owner id for the lead

    Code by Zapieror swap with your favorite app
  5. 5.Create or update lead

    Integrate Close, lead records, and submission notes to create or update the lead and append the entry note

    Closeor swap with your favorite app
  6. 6.Send channel notification

    Integrate Slack, CRM links, and team messaging to notify sales with contact details and the lead link

    Slackor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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