1.Detect new outreach event
Integrate Instantly and analytics tools to continue only for qualifying engagement types and map event metadata to an engagement field.
When new outreach events occur, unqualified signals can clutter CRM and slow down follow-up. This automation continues only for qualifying events, then upserts contacts in HubSpot, enrolls them in a workflow, and adds them to a marketing listβso your team can act fast.
Integrate Instantly and analytics tools to continue only for qualifying engagement types and map event metadata to an engagement field.
Integrate Zapier and data validation tools to continue only for meaningful prospect interest before writing to HubSpot.
Integrate Zapier and automation controls to wait 5 minutes to reduce duplicates from rapid follow-up events.
Integrate HubSpot and CRM data tools to upsert by contact email and map engagement fields to contact properties.
Integrate HubSpot and marketing list tools to enroll the contact in a workflow and add them to the configured list.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.