1.Catches incoming payloads
Integrate Webhooks by Zapier and webhook mapping tools to receive the connection payload and map it to source contact fields.
Update lead records from incoming webhook and enrich data
Automatically catch incoming connection payloads across Webhooks by Zapier and Close. Update and enrich leads when payloads arrive, emails validate, or matches are foundβso you can personalize outreach, prevent bad writes, and keep CRM profiles current without manual cleanup.
How this automation enriches your lead profiles
When incoming payloads arrive with inconsistent fields, manual review can cause bad writes and outreach delays. This automation validates payload data, enriches contact fields, and updates matching lead records in Closeβso your team can act on accurate profiles without chasing details.
Webhooks by Zapieror swap with your favorite app
2.Extracts and normalizes contact info
Integrate Formatter by Zapier and text transform tools to extract and normalize email and phone and map them to contact fields.
Formatter by Zapieror swap with your favorite app
3.Continues only for valid emails
Integrate Filter by Zapier and validation rules tools to ensure processing only continues when the email is valid.
Filter by Zapieror swap with your favorite app
4.Finds matching lead in Close
Integrate Close and CRM lookup tools to find an existing lead by email and use name as fallback.
Closeor swap with your favorite app
5.Updates the found lead record
Integrate Close and CRM update tools to write profile URL, campaign id, company, and normalized phone to the lead.
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Trusted by 3.4 million companies
Related automations
- Apps: Salesforce, Filter by Zapier, Webhooks by ZapierSwap with your favorite apps.
Add 15d opportunity contacts into outreach profiles now
You lose outreach momentum when 15-day opportunities lack enriched contact profiles and owner context. Get prospect profiles ready so campaign managers can start targeted outreach same day.
- Apps: Shopify, HubSpot, Zapier Tables, Email by ZapierSwap with your favorite apps.
Add abandoned checkout context to existing CRM deals
Your abandoned checkout records lack CRM context, leaving reps blind to high-value potential orders. Add cart details to contacts and deals so reps can act faster, often within hours.
- Apps: Xero, Formatter by Zapier, HubSpot, Zapier TablesSwap with your favorite apps.
Add accounting contact IDs to CRM and audit table
Your accounting contacts arrive without CRM IDs, causing duplicates and missed campaign segmentation. Get IDs mapped into CRM and an audit table so coordinators can report same day.
- Apps: HubSpot, QuickBooks Online, Google SheetsSwap with your favorite apps.
Add accounting customer IDs to CRM company records
Your company records without accounting IDs stall billing and reconciliation. Link IDs to CRM and log each sync so billing staff get matched records same day.
- Apps: Zapier Tables, Filter by ZapierSwap with your favorite apps.
Add account shipping address to tracing records on update
You get tracing records missing account shipping, forcing manual CRM lookups before delivery. It populates tracing records with CRM shipping details so field coordinators can act same day.
- Apps: Facebook Lead Ads, Delay by Zapier, HubSpotSwap with your favorite apps.
Add ad lead ID to CRM contact record
Your paid ad form leads arrive without a persistent lead ID in CRM, breaking attribution and leaving reps without campaign context. Add lead IDs to contacts so reps act faster within minutes.
- Apps: Pipedrive, Filter by Zapier, Google SheetsSwap with your favorite apps.
Add ad metadata to deals from spreadsheet for campaigns
Your deal records lack ad campaign context, leaving campaign managers without attribution and delaying reporting. Enrich deals automatically so teams see campaign metadata and act on leads same day.
- Apps: Speak4, AI by Zapier, SalesforceSwap with your favorite apps.
Add advocate records from supporter submissions to CRM
Your supporter submissions lack recipient context, leaving advocacy records incomplete and follow-ups unfocused. Enrich each submission into CRM records so campaign teams can start outreach same day.
- Apps: Sub-Zap by Zapier, Formatter by ZapierSwap with your favorite apps.
Add agent ID, name, and email from phone
You get phone submissions without agent context, so routing stalls and records need manual lookups. Enrich entries with agent ID, name, and email for faster routing and accurate records within minutes.
- Apps: Follow Up Boss, Filter by Zapier, Webhooks by ZapierSwap with your favorite apps.
Add agent resource links to new CRM contacts
Your new CRM contacts often lack valuation, approval, and net-sheet links, forcing agents to search for resources. New contacts get those links added automatically so agents have resource-ready contacts the same day.
- Apps: Webhooks by Zapier, Code by Zapier, Salesforce, AI by Zapier, Google SheetsSwap with your favorite apps.
Add AI call insights to opportunity records automatically
Opportunity records miss call context, leaving reps without clear discovery notes or decision-maker details. Get parsed call insights to act on within hours.
- Apps: HubSpot, AI by ZapierSwap with your favorite apps.
Add AI engagement and persona summaries to contacts
Your inbound MQLs lack sales-ready context, causing inconsistent follow-up. Sales and marketing gain sales-ready contact context and can act the same day.
- View all
Explore all CRM data enrichment automations
Strengthen CRM records with automated lead enrichment, field updates, and contact routing
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Ready to automate your workflow securely?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.