1.Detect customer updates
Integrate BigCommerce and storefront customer records to watch for customer record changes and pass email and birthdate values to the workflow.
Update customer birthdate in CRM from storefront updates
Automatically capture updated storefront customer birthdates from BigCommerce and update contact birthdate fields in HubSpot. Create and update when birthdate values are present and normalizedβso you can keep CRM context current without manual CRM cleanup.
How this automation updates contact context
When storefront customer birthdates change but CRM records lag, teams lose accurate contact context. This automation captures customer updates, filters for present birthdates, formats dates, finds contacts, and updates HubSpot recordsβso your team works with current data.
BigCommerceor swap with your favorite app
2.Filter when birthdate exists
Integrate Filter by Zapier and Zapier logic to continue only when a birthdate value is present and stop updates without one.
Filter by Zapieror swap with your favorite app
3.Format birthdate consistently
Integrate Formatter by Zapier and date normalization tools to convert the inbound birthdate into MM/DD/YYYY and output a normalized date string.
Formatter by Zapieror swap with your favorite app
4.Find contact by email
Integrate HubSpot and CRM search to look up the contact by the storefront email and return the matching contact id when present.
HubSpotor swap with your favorite app
5.Update contact birthdate
Integrate HubSpot and CRM record updates to write the formatted birthdate to the contact birthdate property for the found contact id.
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