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Update CRM leads from program application form submissions

Automatically capture new application entries across Typeform submissions and your CRM with Close. Create and update when form responses arriveβ€”so you can match leads, enrich CRM fields, and add a response note without manual data entry.

How this automation enriches your CRM leads

When new entries are submitted in Typeform, leads can be missing context and dates. This automation captures responses and enriches matching leads in Close and creates lead notesβ€”so your team can follow up faster.

  1. 1.Captures new entry payload

    Integrate Typeform and application form tools to capture submission payload and submission timestamp to route context forward.

    Typeformor swap with your favorite app
  2. 2.Formats submission date

    Integrate Formatter by Zapier and date formatting tools to convert the submission timestamp to MM/DD/YYYY to standardize dates.

    Formatter by Zapieror swap with your favorite app
  3. 3.Finds matching lead

    Integrate Close and lead search tools to match a lead by email or phone to identify the correct record.

    Closeor swap with your favorite app
  4. 4.Updates lead with fields

    Integrate Close and CRM enrichment tools to map source fields into lead custom fields and add program tags to enrich profiles.

    Closeor swap with your favorite app
  5. 5.Creates full response note

    Integrate Close and note writing tools to add a note with full form responses and a summary to provide lead timeline context.

    Closeor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

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