1.Catch new lead form submissions
Integrate Facebook Lead Ads and lead form data to capture the source fields and ad metadata needed to enrich lead attribution.
Update CRM contacts with UTM tags from social leads
Automatically capture new lead form submissions across Facebook Lead Ads and HubSpot. Create and update when utm campaign values map to matching contactsβso you can enrich records, improve source attribution, and follow up faster without manual attribution.
How this automation improves attribution for your CRM contacts
When a Facebook Lead Ads new lead is captured, manual matching can slow follow-up and muddy UTM attribution. This automation normalizes identifiers and updates HubSpot contact propertiesβso your team can act on enriched source data fast.
Facebook Lead Adsor swap with your favorite app
2.Normalize contact fields
Integrate Formatter by Zapier and data formatting to normalize phone numbers and standardize email casing for reliable matching.
Formatter by Zapieror swap with your favorite app
3.Wait before contact lookup
Integrate Delay by Zapier and timing rules to delay for 2 minutes so ad metadata can finish populating before lookup.
Delay by Zapieror swap with your favorite app
4.Find matching contact
Integrate HubSpot and contact lookup to search by email then phone and continue only on a successful match.
HubSpotor swap with your favorite app
5.Update contact with UTM fields
Integrate HubSpot and CRM contact properties to update UTM campaign content and source fields on the matched contact.
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Strengthen CRM records with automated lead enrichment, field updates, and contact routing
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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