1.Monitors manual lead activities
Integrate Close and CRM activity tracking to detect manual custom activity runs for a configured lead action.
Send manual CRM lead to external enrichment pipeline
Automatically monitor Close new custom activity runs for manual lead actions across CRM enrichment tools. Create and update enriched lead fields when enrichment responses returnβso you can protect lead quality, reduce manual follow-up, and keep enrichment status current without paperwork.
How this automation accelerates lead enrichment
When manual lead enrichment is triggered as a custom activity but is handled outside your CRM, enriched profiles lag and lead data becomes inconsistent. This automation monitors custom activity runs and posts enrichment payloads and updates lead fieldsβso your team can act on fresh context without manual follow-up.
Closeor swap with your favorite app
2.Continues only for manual runs
Integrate Filter by Zapier to check the activity type and continue only when the run is manual.
Filter by Zapieror swap with your favorite app
3.Finds the matching lead
Integrate Close and lead matching tools to locate the lead by lead ID or lead reference and halt on no match.
4.Posts enrichment payload
Integrate Webhooks by Zapier and enrichment endpoints to POST contact fields and lead references as a form payload.
Webhooks by Zapieror swap with your favorite app
5.Updates lead enrichment status
Integrate Close and enrichment fields tracking to update configured lead fields with enrichment flags when available.
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