1.Detects new prospect
Integrate Pardot to watch for new prospect records and trigger enrichment when a fresh prospect is created.
Enrich new prospect records and update profile fields
Automatically filter internal domain submissions across Pardot and Clay. Create and update when external prospects arrive, domains match the internal list, or enrichment write back completesβso you can block internal submissions, enrich prospect records, and update profile fields without manual data cleanup.
How this automation enriches your prospect profiles
When internal domain submissions happen, unqualified records can clutter segmentation. This automation filters internal submissions, enriches prospects with firmographic details, and updates prospect profile fieldsβso your team can stay confident in targeting.
Pardotor swap with your favorite app
2.Blocks internal domain submissions
Integrate Filter by Zapier and data rules to compare prospect email domains to an internal list and stop duplicates.
Filter by Zapieror swap with your favorite app
3.Waits 15 minutes for settling
Integrate Delay by Zapier and timing controls to wait 15 minutes before enrichment lookups and writes back.
Delay by Zapieror swap with your favorite app
4.Finds prospect by email
Integrate Pardot and CRM search tools to find the matching lead or contact by prospect email.
5.Creates enrichment row
Integrate Clay and enrichment tables to create a row for company details like job title, function level, and revenue bucket.
Clayor swap with your favorite app
6.Normalizes country and transforms
Integrate Code by Zapier and data transforms to normalize location outputs like country name and standard fields.
Code by Zapieror swap with your favorite app
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Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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