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Enrich contact records with AI profile and location data

Automatically enrich person and company fields across Zapier Tables records when the enrichment button is clicked, a record is marked for processing, or an enrichment request is activated—so you can fill outreach-ready profiles. Create and update when profile and location outputs return, classify industry data, and finalize enrichment status—without manual CRM enrichment.

How this automation enriches your contact records

When enrichment is triggered by a record button click, stale profiles slow outreach and event pitching. This automation updates enrichment status, writes AI profile and location fields, and classifies industry details—so your team can reach out with complete context.

  1. 1.Updates record status to enriching

    Integrate Zapier Tables and CRM workflow tools to set enrichment status and map the record ID to track processing.

    Zapier Tablesor swap with your favorite app
  2. 2.Runs person-profile agent

    Integrate Agents and profile enrichment tools to find profile URL, city, state, country, and job title from mapped inputs.

    Agentsor swap with your favorite app
  3. 3.Updates contact profile and location

    Integrate Zapier Tables and data mapping tools to write profile link, location fields, and job title while preserving filled values.

    Zapier Tablesor swap with your favorite app
  4. 4.Runs company classifier agent

    Integrate Agents and industry classification tools to return industry, company website, contact email, and partner flag outputs.

    Agentsor swap with your favorite app
  5. 5.Finalizes enrichment and partner status

    Integrate Zapier Tables and CRM update tools to set industry and website fields, mark enriched status, and apply partner lookup results.

    Zapier Tablesor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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