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Create validated demo leads and deals from bookings

Automatically capture demo and kickoff booking submissions across Calendly. Create and update validated demo leads and tracking deals when demo bookings submitted, kickoff bookings submitted, or enrichment review requiredβ€”so you can qualify fast, assign ownership, and alert owners without manual follow-up.

How this automation creates validated demo leads

When demo and kickoff booking submissions arrive, unvalidated details cause bad CRM records and slow same-day follow-up. This automation enriches inputs and assigns ownership, then creates or updates Contacts and Deals while routing exceptions to ownersβ€”so your team can move quickly.

  1. 1.Captures booking submitted payload

    Integrate Calendly, booking data sources, and mapping workflows to capture submission payload fields and continue only for qualifying booking types.

    Calendlyor swap with your favorite app
  2. 2.Validates and enriches submission

    Integrate Sub-Zap by Zapier, data validation tools, and enrichment services to clean names, match company, and return enrichment flags.

    Sub-Zap by Zapieror swap with your favorite app
  3. 3.Looks up employee owner record

    Integrate Zapier Tables, directory lookups, and CRM ownership fields to find the scheduled event assigned email and return an owner lookup.

    Zapier Tablesor swap with your favorite app
  4. 4.Transforms scheduled date to target date

    Integrate Formatter by Zapier, date tools, and scheduling offsets to add a configured offset and populate a provisional closing date.

    Formatter by Zapieror swap with your favorite app
  5. 5.Creates or updates contact and lead

    Integrate Zoho CRM and enrichment mapping tools to create or update Contact or Lead fields from enriched lead data.

    Zoho CRMor swap with your favorite app
  6. 6.Creates tracking deal with target date

    Integrate Zoho CRM and pipeline setup tools to create a Deal with stage, owner, and the transformed closing date.

    Zoho CRMor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

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  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

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Smart Charge America

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David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

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