1.Detect updated spreadsheet row
Integrate Google Sheets and sheet mapping to capture the updated row fields and email for dedupe searches.
Create enrichment record from updated sheet row for sales
Automatically monitor updated spreadsheet rows across Google Sheets and Clay. Create and update when rows are edited and no match is foundβso you can create enrichment records, avoid duplicate leads, and keep outreach data current without manual duplicate outreach.
How this automation protects your outreach data quality
When a sheet row changes but enrichment stays outdated, duplicate leads and stale outreach can waste time. This automation searches Clay for existing matches and creates missing enrichment records from Google Sheetsβso your team can use clean data without manual dedupe work.
Google Sheetsor swap with your favorite app
2.Find record in table
Integrate Clay and enrichment data tools to search the enrichment table and return match status for the dedupe email.
Clayor swap with your favorite app
3.Continue only when no match
Integrate Filter by Zapier and automation branching to stop the flow when a matching enrichment record already exists.
Filter by Zapieror swap with your favorite app
4.Create record in table
Integrate Clay and contact enrichment fields to create a new enrichment record mapping source and enrichment attributes.
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Strengthen CRM records with automated lead enrichment, field updates, and contact routing
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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