1.Starts contact enrichment sub-zap
Integrate Sub-Zap by Zapier and automation inputs to accept account identifier, contact emails, and company details to start enrichment processing.
Create enriched contacts from email sources for sales
Automatically process incoming contact emails and company context across Zapier and Clay. Create and update enriched CRM contacts when contact emails arrive, company domains are provided, or enrichment candidates appearβso you can enrich profiles, create contacts, and route outreach without manual data cleanup.
How this automation enriches your CRM contacts
When email-only contacts come in without usable details, outreach slows and duplicates grow. This automation loops through emails, creates email source records, and coordinates lookups and contact creationβso your team can reach out with complete profiles.
Sub-Zap by Zapieror swap with your favorite app
2.Loops over incoming contact emails
Integrate Looping by Zapier and data mapping tools to iterate per email and map each loop item to the email variable for processing.
Looping by Zapieror swap with your favorite app
3.Stores loop item and context
Integrate Storage by Zapier and variable mapping to store the loop item plus company name and domain for later lookup.
Storage by Zapieror swap with your favorite app
4.Creates email source record
Integrate Clay and database-style storage to create an internal Email Source record for the email, company, and domain.
Clayor swap with your favorite app
5.Waits for record indexing
Integrate Delay by Zapier and scheduling buffers to wait 1 minute so the new record is indexed before lookup.
Delay by Zapieror swap with your favorite app
6.Finds record and enrichment candidates
Integrate Clay and lookup tools to find the Email Source record and return candidate enrichment fields for each email.
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Step 1
Connect your tools
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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