1.Catches hook from form submission
Integrate Webhooks by Zapier, form submission routing, and data capture tools to trigger enrichment from incoming submissions.
Create enriched contact and deal from form submission
Automatically catch webhook form submissions across Webhooks by Zapier, Clearbit, and Zapier Tables. Create and update contact and deals when email match found, email lookup misses, or webhook email arrivesβso you can capture enriched contacts, classify segments, and alert sales without manual follow-up.
How this automation accelerates your follow-up with enriched contacts
When webhook form submissions arrive, delays can stall outreach and segment accuracy. This automation enriches contact details and classifies domains, then creates contact and deal records and alerts your teamβso you can qualify leads without manual data entry.
Webhooks by Zapieror swap with your favorite app
2.Finds person and company by email
Integrate Clearbit and enrichment data sources to look up person and company fields and to handle misses.
Clearbitor swap with your favorite app
3.Splits email to extract domain
Integrate Formatter by Zapier and parsing tools to split the email and extract the domain for checks.
Formatter by Zapieror swap with your favorite app
4.Finds records by extracted domain
Integrate Zapier Tables and firmographic tables to classify company versus consumer and surface segment membership.
Zapier Tablesor swap with your favorite app
5.Creates or updates contact and deal
Integrate ActiveCampaign and CRM record tools to create or update contacts, tags, and a zero-value starter deal.
ActiveCampaignor swap with your favorite app
6.Sends channel message for follow-up
Integrate Slack and team messaging tools to post an alert with contact metadata and a link for follow-up.
Slackor swap with your favorite app
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Strengthen CRM records with automated lead enrichment, field updates, and contact routing
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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