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Assign and enrich inbound deals for owner routing weekly

Automatically run weekly deal enrichment across Webhooks by Zapier, Looping by Zapier, HubSpot, Clay, and Formatter by Zapier. Create and update when weekly run starts, deals match the configured list, or deal stages turn eligibleβ€”so you can enrich contact records, attach contacts to deals, and update deal owners without manual data cleanup.

How this automation enriches assigned deal contacts

When weekly enrichment runs pile up, missed matches can slow owner routing and leave deals unworked. This automation retrieves the configured deal list, enriches contact data, creates associations, and updates deal ownersβ€”so your team can act on actionable records.

  1. 1.Triggers weekly deal enrichment run

    Integrate Schedule by Zapier and scheduling tools to start a weekly run for retrieving configured deal data.

    Schedule by Zapieror swap with your favorite app
  2. 2.Gets the configured deal list

    Integrate Webhooks by Zapier and CRM API tools to call your CRM endpoint and return current deal IDs.

    Webhooks by Zapieror swap with your favorite app
  3. 3.Iterates deal ids for processing

    Integrate Looping by Zapier and orchestration workflows to iterate deal identifiers for downstream lookups.

    Looping by Zapieror swap with your favorite app
  4. 4.Finds contact and deal details

    Integrate HubSpot and CRM data tools to retrieve deal properties and associated contact identifiers for enrichment.

    HubSpotor swap with your favorite app
  5. 5.Formats phone for normalization

    Integrate Formatter by Zapier and data cleanup tools to normalize phone fields for consistent contact enrichment.

    Formatter by Zapieror swap with your favorite app
  6. 6.Adds a short API pause

    Integrate Delay by Zapier and throttling tools to add a short pause between API calls.

    Delay by Zapieror swap with your favorite app

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Canva
Sysco
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Lululemon
Barry's
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The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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  1. Step 1

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  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

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Allen Lai, Head of Customer Experience

Superhuman

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