1.Detect ICP company property updates
Integrate HubSpot, CRM data, and enrichment triggers to detect when your configured ICP flag changes for a company.
Add ICP decision-makers as CRM contacts for sales
Automatically monitor configured ICP flag changes across HubSpot. Create contacts from extracted decision-makers and update qualifying company fieldsβso you can protect pipeline data, avoid manual enrichment, and brief SDRs without manual follow-up.
How this automation enriches sales readiness with ICP contacts
When your configured ICP flag updates but decision-makers stay unadded, outreach gets mistimed and CRM stays incomplete. This automation captures ICP company changes, extracts decision-makers, creates contacts, and updates company recordsβso your team can act on readiness signals fast.
HubSpotor swap with your favorite app
2.Wait for property update to settle
Integrate Delay by Zapier and timing rules to pause execution so the ICP property update propagates.
Delay by Zapieror swap with your favorite app
3.Extract decision-makers rows
Integrate PhantomBuster and data extraction tools to launch decision-maker extraction and capture up to 50 results.
PhantomBusteror swap with your favorite app
4.Map extracted rows to contacts
Integrate Google Sheets and worksheet lookups to map extracted fields into contact fields for each result.
Google Sheetsor swap with your favorite app
5.Normalize extracted contact details
Integrate Formatter by Zapier and text normalization tools to trim and normalize fields before CRM creation.
Formatter by Zapieror swap with your favorite app
6.Create contacts and update company
Integrate HubSpot and CRM updates to create contacts by email, then update the originating company qualification flags.
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