1.Catch each new lead form submission
Integrate Facebook Lead Ads, social ad data tools, and contact capture fields to extract lead details and ad metadata.
Add consented home-service leads to CRM and enrich
Automatically catch new lead submissions across Facebook Lead Ads, Code by Zapier, Filter by Zapier, and LeadConnector. Create and update when consented lead form data arrivesβso you can normalize contacts, enrich CRM records, and prioritize follow-up without manual data entry.
How this automation enriches your consented leads
When new social ad lead forms submit, delayed or inconsistent follow-up can stall conversions. This automation catches lead submissions, normalizes consented contact data, and creates or updates CRM contact recordsβso your team can respond quickly.
Facebook Lead Adsor swap with your favorite app
2.Normalize phone and evaluate consent
Integrate Code by Zapier, data formatting tools, and consent rules to normalize phone numbers and compute the consent flag.
Code by Zapieror swap with your favorite app
3.Validate consent and contact channels
Integrate Filter by Zapier, validation rules, and contact channel checks to continue only for consented records with a usable channel.
Filter by Zapieror swap with your favorite app
4.Add or update CRM contact record
Integrate LeadConnector, CRM matching rules, and enrichment fields to create or update contacts with consent and ad metadata.
LeadConnectoror swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Strengthen CRM records with automated lead enrichment, field updates, and contact routing
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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