1.Catch Hook and extract fields
Integrate Webhooks by Zapier and form parsing to map submission name, email, and message fields into lead-ready inputs.
Create qualified leads from website contact submissions and assign owner
Automatically catch incoming website form submissions across Webhooks by Zapier, Formatter by Zapier, Google Sheets, and Pipedrive. Create and update when new form submission, contact message received, or owner lookup matchesβso you can append leads, assign owners, and open deals without manual lead entry.
How this automation accelerates your lead follow-up
When incoming website form is caught, delays can stall lead routing and priority responses. This automation extracts fields, normalizes source attribution, and creates CRM leads and dealsβso your team can follow up at the moment of submission.
Webhooks by Zapieror swap with your favorite app
2.Normalize source and channel
Integrate Formatter by Zapier and lookup tables to standardize utm source and utm medium values into normalized IDs.
Formatter by Zapieror swap with your favorite app
3.Create spreadsheet row for owner
Integrate Google Sheets and worksheet lookups to append a lead row with normalized source, channel id, and owner lookup key.
Google Sheetsor swap with your favorite app
4.Lookup owner by territory
Integrate Google Sheets and lookup tables to resolve territory or owner using the normalized source or channel.
5.Find person and create deal
Integrate Pipedrive and CRM record automation to find or create the person, create a deal with source fields, and attach the message.
Pipedriveor swap with your favorite app
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Simplify contact records with automated lead capture, record updates, and duplicate prevention
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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