1.Catches new lead submission
Integrate Facebook Lead Ads and lead form intake tools to capture the incoming lead submission payload to Salesforce.
Create qualified CRM contacts from HR lead ads
Automatically catch new lead submissions across Facebook Lead Ads into Salesforce. Create and update qualified CRM contacts when lead form submitted, country field provided, or consent capturedβso you can standardize names, map ISO country codes, and log recruiting campaign details without manual data entry.
How this automation creates qualified CRM contacts
When HR lead submissions arrive without cleanup, inconsistencies slow recruiting follow-up and hurt reporting accuracy. This automation catches leads, normalizes names and ISO country codes, and creates or updates Salesforce contactsβso your team can act on intent faster.
Facebook Lead Adsor swap with your favorite app
2.Gets ISO country code
Integrate AI by Zapier and data enrichment tools to request and capture the ISO 3166-1 alpha-2 country code for mapping.
AI by Zapieror swap with your favorite app
3.Normalizes first name text
Integrate Formatter by Zapier and data cleaning tools to truncate and standardize the first name for CRM contact fields.
Formatter by Zapieror swap with your favorite app
4.Finds or creates contact
Integrate Salesforce and CRM contact matching tools to search by email and create a contact if no match exists.
Salesforceor swap with your favorite app
5.Updates contact consent and campaigns
Integrate Salesforce and CRM reporting fields to update consent, last interaction date, and campaign and UTM metadata.
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Simplify contact records with automated lead capture, record updates, and duplicate prevention
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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