1.Starts a Sub-Zap with deal context
Integrate Sub-Zap by Zapier to capture deal context inputs for downstream CRM lookups.
When deal context and identifiers reach your workflow, missed or duplicate contacts can leave accounts without a correct primary contact. This automation uses deal context to find or create the CRM contact, sets it as primary, and returns contact IDs for the next stepsβso your team can trust the CRM and reduce cleanup.
Integrate Sub-Zap by Zapier to capture deal context inputs for downstream CRM lookups.
Integrate Pipedrive, CRM lookup tools, and data mapping to retrieve the deal, person, and organization IDs.
Integrate Pipedrive and contact enrichment tools to fetch person details and map organization relationship fields.
Integrate Formatter by Zapier, lookup tables, and default owner rules to map contact type and role codes.
Integrate Microsoft Dynamics 365 CRM, dedupe logic, and field mapping to update or create the matching contact.
Integrate Microsoft Dynamics 365 CRM and return outputs to update the account primary contact and provide contact IDs.
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Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.