1.Catch payment webhook event
Integrate Webhooks by Zapier and webhook delivery tools to receive the payment event and start the CRM creation workflow.
Create customer and deal records from payment webhooks
Automatically catch payment webhook events across Webhooks by Zapier and Stripe. Create and update customer and deal records when payment event arrives, payment identifiers resolve, or webhook firesβso you can normalize CRM fields, refresh contact details, and keep deals current without manual data entry.
How this automation creates sales-ready customer records
When payment webhook events trigger late and scattered CRM updates, teams lose time coordinating leads and deals. This automation finds payment and customer details, formats values, and creates or updates HubSpot contacts and dealsβso your team can launch campaigns faster.
Webhooks by Zapieror swap with your favorite app
2.Find payment in Stripe
Integrate Stripe and payment data tools to look up the payment record and map identifiers for the next steps.
Stripeor swap with your favorite app
3.Normalize amount and dates
Integrate Formatter by Zapier and currency formatting tools to convert cents to value and turn timestamps into CRM-friendly dates.
Formatter by Zapieror swap with your favorite app
4.Lookup customer and subscriptions
Integrate Stripe and subscription metadata tools to retrieve customer email and subscription fields for CRM properties.
5.Create or update contact
Integrate HubSpot and CRM contact tools to match by email and create or update lifecycle and subscription properties.
HubSpotor swap with your favorite app
6.Create or update deal
Integrate HubSpot and CRM deal tools to create a deal for new subscriptions or update matched deals with dates and amounts.
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Simplify contact records with automated lead capture, record updates, and duplicate prevention
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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