1.Catches form submission
Integrate Webflow and form submission workflows to capture inquiry details and timestamp to centralize lead intake.
Create CRM lead and log inquiries to sheet
Automatically catch web form submissions across Webflow and your lead sheet setup. Create Spreadsheet Row, find or create Attio contacts, and notify Slack when qualified submissions arriveβso you can log leads, update CRM records, and alert reps without manual follow-up.
How this automation speeds up lead follow-up
When web form submissions land but no system logs them, leads slip and sales follow-up slows. This automation captures form submissions, filters spam, writes your lead sheet, upserts CRM records, and notifies Slackβso your team can act fast.
Webflowor swap with your favorite app
2.Filters for qualifying entries
Integrate Zapier filters and spam exclusion rules to continue only for qualifying submissions and skip test entries.
Filter by Zapieror swap with your favorite app
3.Creates spreadsheet row
Integrate Google Sheets and reporting systems to map submission fields into the lead sheet and store tracking values.
Google Sheetsor swap with your favorite app
4.Finds or creates records
Integrate Attio and CRM record lookups to upsert person and company data, and add a dated note for repeats.
Attioor swap with your favorite app
5.Sends sales channel message
Integrate Slack and sales notification channels to post a new lead alert with core fields for rapid outreach.
Slackor swap with your favorite app
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Explore all contact management automations
Simplify contact records with automated lead capture, record updates, and duplicate prevention
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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