1.Catches hook payload
Integrate Webhooks by Zapier and reporting tools to receive submission data and route it into your lead workflow.
Create CRM lead and deal from website contact
Automatically catch website contact submissions across Webhooks by Zapier and Slack. Get instant context when website contact submitted, lead payload received, or UTM parameters postedβso you can alert reps, create CRM records, and log leads without manual reporting.
How this automation creates CRM leads and deals from your website
When website contact submissions arrive, delays can leave sales teams guessing about intent. This automation sends sales context, creates Pipedrive person and deal records, and logs the lead to a review sheetβso you can follow up fast and accurately.
Webhooks by Zapieror swap with your favorite app
2.Sends sales channel message
Integrate Slack, contact forms, and routing tools to post the submission summary and notify the sales channel instantly.
Slackor swap with your favorite app
3.Finds or creates person
Integrate Pipedrive and CRM matching tools to find by phone or email and create the person record with source notes.
Pipedriveor swap with your favorite app
4.Creates deal in pipeline
Integrate Pipedrive and pipeline tracking tools to create a deal, link it to the person, and assign it to the owner.
5.Creates owner activity
Integrate Pipedrive and task tracking tools to create an activity assigned to the owner for quick triage.
6.Appends review spreadsheet row
Integrate Google Sheets and reporting tools to append a row with timestamps, contact fields, UTM parameters, and notes.
Google Sheetsor swap with your favorite app
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Simplify contact records with automated lead capture, record updates, and duplicate prevention
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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