1.Detect new lead form submissions
Integrate Facebook Lead Ads and data collection tools to normalize submission context for fast downstream processing.
Create CRM deal and owner task from paid leads
Automatically capture new lead form submissions across Facebook Lead Ads and route lead context to Google Sheets, Gmail, and HubSpot. Create and update contact records, deals, and owner tasksβso you can confirm outreach fast without manual follow-up.
How this automation accelerates lead follow-up
When new lead form submissions land, follow-up context gets lost and manual outreach tracking slows responses. This automation normalizes submission data and logs lead rows, then notifies owners and creates HubSpot contacts, deals, and owner tasksβso your team can respond fast.
Facebook Lead Adsor swap with your favorite app
2.Normalize submission data
Integrate Formatter by Zapier and data cleaning tools to format timestamps, normalize phone numbers, and map answer fields.
Formatter by Zapieror swap with your favorite app
3.Calculate owner from rotation
Integrate Storage by Zapier and owner rotation tools to increment a counter and look up the assigned owner.
Storage by Zapieror swap with your favorite app
4.Add lead row to worksheet
Integrate Google Sheets and spreadsheet tools to record lead details for audit and reporting.
Google Sheetsor swap with your favorite app
5.Send notification to owner inbox
Integrate Gmail and email messaging tools to notify owners with contact and ad context in the subject and body.
Gmailor swap with your favorite app
6.Create contact, deal, and task
Integrate HubSpot and CRM tools to find or create the contact, create the deal, and create an owner task linked to records.
HubSpotor swap with your favorite app
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Explore all contact management automations
Simplify contact records with automated lead capture, record updates, and duplicate prevention
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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