1.Catch each lead submission
Integrate Facebook Lead Ads and lead form fields to pass name parts, email, phone, and raw program and campus answers into the flow.
Create CRM contact from lead form with mapped fields
Automatically catch each new lead submission across Facebook Lead Ads and Formatter by Zapier. Create CRM contacts when new lead submission, program answers arrive, or campus text is submittedβso you can map programs, normalize contacts, and populate Pipedrive fields without manual importing.
How this automation creates clean CRM contacts
When new lead submission happens, incomplete lead data can stall outreach and slow follow-up. This automation captures submission fields, normalizes contact details and mapped codes, and creates a Pipedrive person recordβso your team can reach leads faster.
Facebook Lead Adsor swap with your favorite app
2.Look up program and campus mapping
Integrate Formatter by Zapier, lookup tables, and program and campus mapping tables to translate submitted text into configured program and campus codes.
Formatter by Zapieror swap with your favorite app
3.Normalize email and phone fields
Integrate Formatter by Zapier and contact normalization rules to standardize phone and email formats and combine name parts into first and last.
4.Create person with mapped fields
Integrate Pipedrive and CRM contact creation to create a person, map codes to custom fields, and set the contact source for reporting.
Pipedriveor swap with your favorite app
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Explore all contact management automations
Simplify contact records with automated lead capture, record updates, and duplicate prevention
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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