1.Catch hook and parse submission
Integrate Webhooks by Zapier, form parsing, and mapping tools to parse core fields and map submission data into lead variables.
When form submissions arrive with no unified lead record, duplicates multiply and follow-up slips. This automation captures submission fields, finds existing matches, creates or updates HubSpot contacts, creates tasks, and logs an outcomes rowβso your team can respond fast.
Integrate Webhooks by Zapier, form parsing, and mapping tools to parse core fields and map submission data into lead variables.
Integrate Zapier Tables and data lookup tools to search the table by postal code and identify local duplicates.
Integrate HubSpot and CRM workflows to create or update contacts, set lead status to NEW, and assign the configured owner.
Integrate HubSpot and task management tools to create a task for the contact, set due date, and assign it to the owner.
Integrate Microsoft Outlook and notification workflows to send an HTML summary with a CRM link placeholder and submission highlights.
Integrate Microsoft Excel and reporting systems to append a row with submission details and the assigned owner.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.