1.Detects new ad form leads
Integrate Facebook Lead Ads, lead capture forms, and data collection to detect each submission and start the lead flow.
Create contact records from social ad leads instantly
Automatically monitor new ad form submissions across Facebook Lead Ads and Zapier Tables. Create and update contact records when names, phones, or emails arriveβso you can qualify leads, prevent duplicates, and start follow-up without manual data entry.
How this automation creates follow-up ready contact records
When new ad form leads are submitted, delays can cause missed follow-up opportunities. This automation captures lead submissions, normalizes and filters contact data, and creates new contact records in Zapier Tablesβso your team can follow up quickly.
Facebook Lead Adsor swap with your favorite app
2.Normalizes lead fields
Integrate Formatter by Zapier, data cleaning tools, and field mapping to normalize phone and name formats to contact fields.
Formatter by Zapieror swap with your favorite app
3.Filters qualifying lead records
Integrate Filter by Zapier and duplication rules to continue only submissions with email or phone and no duplicate matches.
Filter by Zapieror swap with your favorite app
4.Creates contact record in table
Integrate Zapier Tables, CRM contact records, and mapping to create new contact rows from normalized name, phone, and email.
Zapier Tablesor swap with your favorite app
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Simplify contact records with automated lead capture, record updates, and duplicate prevention
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Allen Lai, Head of Customer Experience
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