1.Detect new abandoned cart event
Integrate Ekho and ecommerce cart tracking to capture the abandonment event and pass cart reference and buyer prefill fields.
Create contact from abandoned cart for sales follow-up
Automatically monitor new abandoned cart events across Ekho and HubSpot. Create and update when carts get marked abandoned, buyer prefill fields arrive, or buyer email is capturedβso you can confirm intent, populate contact profiles, and assign recovery ownership without manual follow-up.
How this automation accelerates your recovery contacts
When new abandoned cart events fire in Ekho, delays can cause missed recovery outreach. This automation waits briefly, fetches cart details, formats buyer names, and upserts HubSpot contacts and lead ownershipβso your team can follow up on time.
e-Boekhouden.nlor swap with your favorite app
2.Wait 10 minutes before CRM update
Integrate Delay by Zapier and timing controls to pause for 10 minutes before writing or updating a contact.
Delay by Zapieror swap with your favorite app
3.Fetch abandoned cart data
Integrate Ekho and data mapping tools to retrieve full cart and buyer details for CRM field variables.
4.Split buyer full name
Integrate Formatter by Zapier and text processing to split the buyer full name into first and last name fields.
Formatter by Zapieror swap with your favorite app
5.Upsert contact in HubSpot
Integrate HubSpot and CRM enrichment tools to upsert contact records and set lead status and assigned owner.
HubSpotor swap with your favorite app
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Step 1
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Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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