1.Triggers on new form submission
Integrate Gravity Forms to capture form entry details and map them to generic contact fields.
Create contact and route new form leads to sales
Automatically capture new form submissions across Gravity Forms, Zapier Tables, and Webhooks by Zapier. Create and update contacts when submissions map cleanlyβso you can assign owners, attribute sources, and load CRM records without manual lead routing.
How this automation accelerates your follow-up
When new form submissions come in, leads can stall while owners and attribution get sorted manually. This automation maps form fields, finds matching owners and sources, and posts enriched contact records to your CRMβso your team can act fast.
Gravity Formsor swap with your favorite app
2.Assigns salesperson by region
Integrate Zapier Tables to find the matching salesperson record and return the salesperson ID for assignment.
Zapier Tablesor swap with your favorite app
3.Attributes lead by source
Integrate Zapier Tables to find the configured referral and return the source ID for attribution.
4.Posts enriched contact to CRM
Integrate Webhooks by Zapier to post contact fields, owner and source mappings, and UTM campaign attribution to your CRM.
Webhooks by Zapieror swap with your favorite app
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Explore all contact management automations
Simplify contact records with automated lead capture, record updates, and duplicate prevention
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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