1.Detects new lead form submissions
Integrate Facebook Lead Ads and lead capture tools to detect new lead form submissions to trigger CRM contact creation.
Create contact and log lead to shared sales sheet
Automatically monitor new lead form submissions across Facebook Lead Ads, Zapier Tables, Google Sheets, Pipedrive, and Email by Zapier. Create and update records when lead form submitted, contact email matches, or submission timestamp capturedβso you can add sheet rows, create CRM leads, and notify owners without manual data entry.
How this automation accelerates your follow-up
When new lead form submissions arrive, manual contact setup and logging can slow down same-day follow-up. This automation monitors lead submissions and creates CRM records and shared sheet rowsβso your team can respond with complete context.
Facebook Lead Adsor swap with your favorite app
2.Creates or updates record in table
Integrate Zapier Tables and record mapping to create or update a table row to log submission source and status.
Zapier Tablesor swap with your favorite app
3.Adds a row for reporting
Integrate Google Sheets and spreadsheet worksheets to create a new spreadsheet row to record submission timestamp and fields.
Google Sheetsor swap with your favorite app
4.Finds or creates a person
Integrate Pipedrive and CRM contact matching to find or create a person to keep contact data consistent.
Pipedriveor swap with your favorite app
5.Creates a linked lead deal
Integrate Pipedrive and CRM deal records to create a lead deal to store the submission summary for qualification.
6.Sends outbound follow-up email
Integrate Email by Zapier and email notifications to send an outbound email to inform the owner with CRM lead details.
Email by Zapieror swap with your favorite app
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Explore all contact management automations
Simplify contact records with automated lead capture, record updates, and duplicate prevention
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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