1.New form submission detected
Integrate Ninja Forms, form capture tools, and CRM workflows to detect new submissions and trigger downstream follow-up.
Create contact and follow-up deals from form submissions
Automatically translate form submissions into CRM-ready contacts across Ninja Forms, Formatter by Zapier, HubSpot, and Microsoft Outlook. Create and update records when new form submission, language marker detected, or contact details capturedβso you can create contacts, send localized follow-up, and open follow-up deals without manual follow-up.
How this automation creates follow-up deals at the right time
When new form submissions arrive, delayed outreach can reduce response rates. This automation maps language, creates or updates HubSpot contacts and sends localized follow-up, so your team can convert intent into deals.
Ninja Formsor swap with your favorite app
2.Maps submission to language
Integrate Formatter by Zapier and data mapping tools to map submission markers to a language code for downstream contact setup.
Formatter by Zapieror swap with your favorite app
3.Waits 5 minutes for duplicates
Integrate Delay by Zapier and workflow timing rules to wait 5 minutes before creating CRM records.
Delay by Zapieror swap with your favorite app
4.Finds or creates contact
Integrate HubSpot and CRM contact fields to find or create a contact and set the contact language property.
HubSpotor swap with your favorite app
5.Sends localized follow-up email
Integrate Microsoft Outlook and email templates to send a localized follow-up email with a recovery link.
Microsoft Outlookor swap with your favorite app
6.Waits 5 days before deal check
Integrate Delay by Zapier and workflow timing rules to wait 5 days before checking pipeline activity.
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Simplify contact records with automated lead capture, record updates, and duplicate prevention
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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