1.Captures each new lead
Integrate Facebook Lead Ads to capture each new ad form submission and map lead fields to CRM-ready contact data.
Create and update CRM contacts from ad form leads
Automatically capture new ad form lead submissions across Facebook Lead Ads and AI by Zapier, and then create and update Salesforce contacts. Create and update when new ad form lead arrives, consent flag updates, or UTM fields arriveβso you can standardize country ISO codes, find or upsert contacts, and record consent without manual data cleanup.
How this automation updates your CRM contacts
When new ad form submissions land but country values and consent details stay inconsistent, reps lose time and risk acting on incomplete data. This automation captures lead submissions, standardizes country ISO codes, and creates or updates Salesforce contactsβso your team can respond faster to qualified leads.
Facebook Lead Adsor swap with your favorite app
2.Returns ISO country code
Integrate AI by Zapier to get completion by converting submitted country text into an ISO 3166-1 alpha-2 country value.
AI by Zapieror swap with your favorite app
3.Finds contact by email
Integrate Salesforce to find Contacts by primary email and return the contact ID or flag multiple matches for review.
Salesforceor swap with your favorite app
4.Creates or updates contact
Integrate Salesforce to create or update a Contact with standardized country ISO, consent, timestamp, and UTM attribution.
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Simplify contact records with automated lead capture, record updates, and duplicate prevention
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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