1.Detects new lead submission
Integrate Facebook Lead Ads and lead capture tools to watch for each new lead submission and to trigger contact creation.
Add social leads to CRM and notify team
Automatically monitor new social leads across Facebook Lead Ads and analytics tools. Create and update contacts and notify your sales inbox when phone formatting completes, so you can follow up fast, reduce duplicates, and keep the team aligned without manual reporting.
How this automation creates contacts and accelerates follow-up
When new social leads arrive but follow-up gets delayed, opportunities slip and duplicates spread across systems. This automation captures Facebook Lead Ads leads, formats phone numbers and creates HubSpot contacts, then sends email alertsβso your team can respond quickly.
Facebook Lead Adsor swap with your favorite app
2.Formats incoming phone
Integrate Formatter by Zapier and data formatting tools to standardize phone numbers to E.164 for outreach.
Formatter by Zapieror swap with your favorite app
3.Creates CRM contact record
Integrate HubSpot and contact management tools to create or match a contact by email and to capture lead fields.
HubSpotor swap with your favorite app
4.Sends lead notification email
Integrate Microsoft Outlook and inbox workflows to send a concise sales notification with lead details for quick triage.
Microsoft Outlookor swap with your favorite app
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Add accepted lead to CRM and alert sales
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Add accepted outreach contacts to CRM contact list
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Add accepted outreach responders to CRM with note
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Add accepted social connections into CRM contacts list
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Explore all contact management automations
Simplify contact records with automated lead capture, record updates, and duplicate prevention
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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