1.Catch Hook and extract lead fields
Integrate Webhooks by Zapier and lead intake tools to receive the inbound payload and extract source fields to normalize lead data.
When inbound leads land in an external system, delays and duplicates can stall follow-up. This automation captures payloads, filters for quality, finds or updates Quickbase records, and emails your lead inboxβso your team can act on every create or link fast.
Integrate Webhooks by Zapier and lead intake tools to receive the inbound payload and extract source fields to normalize lead data.
Integrate Filter by Zapier and routing rules to continue only for qualifying leads and exclude test or configured sources to reduce noise.
Integrate Quickbase and contact matching tools to search Contacts by email first, then by phone, to locate the right record.
Integrate Quickbase and CRM record tooling to update matched contacts or create web contacts and tag the capture source to keep records current.
Integrate Gmail and notification workflows to send a lead summary and link to the Quickbase record so your team can follow up immediately.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
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Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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