1.Captures new custom activity
Integrate Close and CRM activity data mapping to map payload fields to canonical activity data.
When a new custom activity is published, delays can break visibility and accountability. This automation maps activity fields, finds configured status, and updates lead and opportunity recordsβthen creates or updates CRM activity entries and follow-up tasksβso your team stays current.
Integrate Close and CRM activity data mapping to map payload fields to canonical activity data.
Integrate Zapier Tables and reporting tables to look up configured status and opportunity stage from activity type and outcome.
Integrate Close and CRM records to update lead status and opportunity stage and ensure the assigned user is set.
Integrate Airtable and data tables to find by Activity ID and create or update Sales Activities fields.
Integrate Close and task management to create a follow-up task when due date or follow-up note exists.
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.