1.Catches post quiz webhook
Integrate Webhooks by Zapier and incoming webhook delivery to catch lead signals for routing decisions.
Create non-booking lead activity and run split test
Automatically catch post quiz webhook signals across Webhooks by Zapier and Close. Create and update when lead identifiers arrive or booked-stage checks failβso you can update lead records, assign split-test variants, and log rep activity without manual follow-up.
How this automation accelerates split-test follow-through your leads
When post quiz webhooks arrive without bookings, leads can get missed and reps lose context. This automation filters payloads, finds and updates the lead, and logs the selected split test variantβso your team can act immediately.
Webhooks by Zapieror swap with your favorite app
2.Continues only with lead identifier
Integrate Filter by Zapier and payload validation to continue only when the lead identifier is present.
Filter by Zapieror swap with your favorite app
3.Finds matching CRM lead
Integrate Close and CRM lookup to map the lead identifier and find the existing lead record.
Closeor swap with your favorite app
4.Stops if lead is already booked
Integrate Filter by Zapier and stage checks to stop when lead status equals the configured booked stage.
5.Selects split test variant
Integrate Formatter by Zapier and variant selection to choose the test workflow label and variant timing value.
Formatter by Zapieror swap with your favorite app
6.Updates lead and logs activity
Integrate Close and CRM activity logging to update the workflow field and create a custom rep activity.
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