1.Catches incoming message payload
Integrate Webhooks by Zapier and event payload tools to receive the incoming message payload and map sender fields to workflow variables
Create CRM message and pause outreach sequences for leads
Automatically capture incoming message payloads across Webhooks by Zapier and Close. Create and update CRM activity and pause outreach sequences when webhook payloads arrive, sender details change, or message timestamps updateβso you can keep conversation context, stop premature outreach, and protect lead follow-up without manual context switching.
How this automation pauses your outreach sequences
When incoming message payloads arrive, missed context can lead to premature outreach. This automation delays processing, formats sender and timestamps, and updates CRM activities and subscription statusβso your team can pause outreach at the right moment.
Webhooks by Zapieror swap with your favorite app
2.Delays processing for 8 minutes
Integrate Delay by Zapier and scheduling tools to wait 8 minutes so duplicates can arrive before creating CRM activity
Delay by Zapieror swap with your favorite app
3.Extracts email and normalizes timestamp
Integrate Formatter by Zapier and data formatting tools to extract sender email and normalize timestamps to ISO UTC
Formatter by Zapieror swap with your favorite app
4.Finds or creates lead by email
Integrate Close and CRM lookup tools to find an existing lead and create a new lead when no match exists
Closeor swap with your favorite app
5.Creates activity and pauses sequence
Integrate Close and CRM update tools to create the email activity, update subscription status to paused, and preserve only active sequences
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Step 1
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